Privacy Policy


This Policy applies between you, the User of this Website and the Company, the owner and provider of this Website.  This Policy applies to our use of any and all Data collected by us in relation to your use of the Website.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:  

“Data” means collectively all information that you submit to the Company via the Website.  This definition shall, where applicable, incorporate the definitions provided in the Data Protection Act 1998;

“Cookie” means a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website.  Details of the cookies used by this Website are set out in Clause 12;

“Company” means Automedi Limited of 32 Park Cross Street, Leeds, LS1 2QH;

“UK and EU Cookie Law” means the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 and the UK General Data Protection Regulations as amended;

“User” means any third party that accesses the Website and is not employed by Automedi Limited and acting in the course of their employment; and

“Website” means the website that you are currently using (e.g. and any sub-domains of this site (e.g. the subdomain ‘’) unless expressly excluded by their own terms and conditions.


2. Scope of this Policy

This Policy applies only to the actions of the Company and Users with respect to this Website.  It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

3. Data Collected

Without limitation, any of the following Data may be collected by this Website from time to time:

3.1           name;

3.2           date of birth;

3.3           gender ;

3.4           job title;

3.5           profession ;

3.6           contact information such as email addresses and telephone numbers;

3.7           demographic information such as post code, preferences and interests;

3.8           financial information such as credit / debit card numbers;

3.9           IP address (automatically collected);

3.10        web browser type and version (automatically collected);

3.11        operating system (automatically collected);

3.12        a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected);

3.13        Shopping list items; and

3.14        Location data

3.15        Product barcode data for products you may consume.


4. Our Use of Data

4.1           Any personal Data you submit will be retained by the Company for six years from that last use of the site.

4.2           Unless we are obliged or permitted by law to do so, and subject to Clause 5, your Data will not be disclosed to third parties.  This does not include our affiliates and / or other companies within our group.

4.3           All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998.  Fore more details on security see Clause 11 below.

4.4           Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website.  Specifically, Data may be used by us for the following reasons:

4.4.1      internal record keeping;

4.4.2      improvement of our products / services;

4.4.3      transmission by email of promotional materials that may be of interest to you if you have opted in;

4.4.4    contact for market research purposes which may be done using email, telephone, fax or mail.  Such information may be used to customise or update the Website.

5. Third Party Websites and Services

5.1           The Company may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment processing, delivery of purchased items, search engine facilities, advertising and marketing.  The providers of such services do not have access to certain personal Data provided by Users of this Website.

5.2           Any Data used by such parties is used only to the extent required by them to perform the services that the Company requests.  Any use for other purposes is strictly prohibited.  Furthermore, any Data that is processed by third parties shall be processed within the terms of this Policy and in accordance with the Data Protection Act 1998.


This Website may, from time to time, provide links to other websites.  the Company has no control over such websites and is in no way responsible for the content thereof.  This Policy does not extend to your use of such websites.  Users are advised to read the privacy policy or statement of other websites prior to using them.

7. Changes of Business Ownership and Control

7.1           The Company may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of  Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

7.2           In the event that any Data submitted by Users is to be transferred in such a manner, you will not be contacted in advance and informed of the changes. 


8. Controlling Use of Your Data

8.1           Wherever you are required to submit Data, you will be given options to restrict our use of that Data.  This may include the following:

8.1.1      use of Data for direct marketing purposes; and

8.1.2    sharing Data with third parties.

9. Your Right to Withhold Information

9.1           You may access certain areas of the Website without providing any Data at all.  However, to use all features and functions available on the Website you may be required to submit certain Data.

9.2           You may restrict your internet browser’s use of Cookies.  For more information see Clause 12.


10. Accessing your own Data

You have the right to ask for a copy of any of your personal Data held by the Company (where such data is held) on payment of a small fee which will not exceed £10.


11. Security

11.1        Data security is of great importance to the Company and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.

12. Cookies

12.1        This Website may place and access certain first party Cookies on your computer.  First party cookies are those placed directly by the Company via this Website and are used only by the Company.  The Website uses Cookies to improve your experience of using the Website and to improve our range of services.  The Company has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

12.2        By using this Website you may receive certain third party Cookies on your computer.  Third party cookies are those placed by websites and/or parties other than the Company.  Third party cookies are used on this Website for advertising services and analytics and are detailed in full below.  These cookies are not integral to the services provided by the Website.

12.3        All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

12.4        Before Cookies are placed on your computer, subject to sub-Clause 12.5 and/or sub-Clause 12.8, you will be presented with a message bar requesting your consent to set those Cookies.  By giving your consent to the placing of Cookies or continuing to use the Website, you consent to the use of cookies and you are enabling the Website to provide the best possible experience and service to you.  You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

12.5        Certain features of the Website depend upon Cookies to function.  UK and EU Cookie Law deems these Cookies to be “strictly necessary”.  These Cookies are shown below.  Your consent will not be sought to place these Cookies.  You may still block these cookies by changing your internet browser’s settings as detailed below.

12.6        The following first party Cookies may be placed on your computer:


Name of Cookie Purpose Strictly Necessary
.ASPXAUTH Security authentication cookie Yes
cookiesDirective Whether cookies have been accepted No
cookiesDisclosureCount Cookie directive message show count Yes


12.7        This Website uses analytics services provided by Google Analytics.  Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how Users use the Website.  This, in turn, enables us to improve the Website and the services offered through it.  You do not have to allow us to use these Cookies, as detailed below, however whilst our use of them does not pose any risk to your privacy or your safe use of the Website, it does enable us to continually improve our business.

12.8        The analytics services used by this Website use Cookies to gather the required information.  Certain of these Cookies may be placed immediately when you decide to visit the Website and it may not be possible to obtain your prior consent.  You may remove these Cookies and prevent future use of them by following the steps set out below.

12.9        The analytics services used by this Website use the following Cookies:


Name of Cookie First / Third Party Provider Purpose
_ga First Google Used to distinguish users.
utma First Google Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists . The cookie is updated every time data is sent to Google Analytics.
utmb First Google Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists . The cookie is updated every time data is sent to Google Analytics.
utmc First Google Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
utmz First Google Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics
utmv First Google Used to store visitor-level custom variable data. The cookie is updated every time data is sent to Google Analytics.


12.10     You can choose to enable or disable Cookies in your internet browser.  Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies.  By default, most internet browsers accept Cookies but this can be changed.  For further details, please consult the help menu in your internet browser.

12.11     You can choose to delete Cookies at any time however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

12.12     It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.


13. Changes to this Policy

The Company reserves the right to change this Policy as we may deem necessary from time to time or as may be required by law.  Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Policy on your first use of the Website following the alterations.